How to start a one-person business?

Is it possible to start a business alone?

Creating a Business Based on What Drains Us Is Both Easy and Difficult

We tend to think that creating content is practically free: starting a YouTube channel, growing on TikTok, or launching a newsletter costs nothing. But moving beyond just having an idea, especially when we’re stuck in a job we dislike, can be challenging. The truth is, you can build a long-term business by working just 4 hours a day: simply by creating content instead of endlessly scrolling or watching Netflix.

Today, we have the power to create content and reach at least one person who could become our biggest fan because they feel seen and understood. Building a business requires time, avoiding comparison, commitment, and consistency.

How to Become a Full-Time Coach or Freelancer While Working Less Than 4 Hours a Day

For a long time, I struggled to monetize my content and sell my offers because I was afraid of selling.

I kept telling myself I didn’t have enough followers.

Whenever I launched an offer, I’d put it online, but if no one bought it immediately, I would stop promoting it.

My content was focused on getting views, not attracting clients who were actively looking for a solution.