You're one step away from selling your online course on autopilot. I'm confident this is possible because my client, after one session with me, sold 4 products in less than 48 hours. Let me be real, just having a link to your $400 course in your bio won't sell it. For context, my client had less than 2K followers on Instagram and less than 200 email subscribers, but people were already signing up for her course before the launch. In this video, I'm going to break down exactly what she did differently and the 9 fatal mistakes that are killing most people's course sales.
Course Structure Mistakes
Putting Everything in One Course:
All starts with creating the course. The way that you structure your course can make or break you. You can have a course that attracts hundreds of people, or nobody buys. You spend months to create your course for nothing. The issue that I see with my clients is people want to put everything in one course. You want to put everything you know, your course is too long and over-explained. You want that your clients have results so you want to put everything. But it's overwhelming. People want something simple to execute. And I did the same mistake in my business. You attract people who have objections, 'I don't have time' or 'it's not possible for me.' I made the same mistake when I started to be an emotional coach. I attracted people who wanted to lose weight and at the same time wanted to stop binge-eating. It's two main issues. I put everything in my course. I attracted people who were lost because my message was confusing and didn't want to work on their issues. I just sold to 5 and lowered my price because people didn't see the value because they wanted to lose weight but didn't want to address their emotional eating. Think about this way: if you want to sell more of your offer, you need to focus on one main problem that attracts a specific audience who are ready to buy.
Not Focusing on Real Problems:
You need to understand that when people are scrolling on social media, they are looking for 2 things: be distracted from their painful journey or find a solution to their problem. What I see is you create content for offers for problems that people want validation on. My client, she, is a nutritionist specializing in gut inflammation. She wanted to create an offer for all gut inflammation. She decided to talk about one specific disease and create an offer around this. She attracted 4 people in 48 hours. So many people create an offer on what people want, because they want to touch more people instead of focusing on what their audience wants and keeps them waking up at 3am to find a solution on social media.
Not Knowing Your Framework:
You create a course that doesn't belong to your client journey. You don't know where your course is associated with what part of your framework. If you're targeting people in phase A at the beginning of the journey or phase C at the expert level. I want you to think that your offer is like a piece of cake. The big transformation is the cake. But to have all the cake, you need to create a piece to have a small transformation to be closer to the big transformation. If you create an offer for the small transformation, you will attract more people who are willing to make effort. Let me give an example: people want to lose 30kg. For some people, 30kg is too big. Your offer needs to be how to lose your first 5 to 10kg by focusing on regulating your hormones without restriction. This offer focuses on their desire, touches on the objection 'it's too difficult' and is so specific it only touches the women who know they have hormone dysregulation.
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Marketing & Messaging Mistakes
Seeking External Validation
So many people like my clients ask advice from the wrong people. "Your price is too high, nobody will buy" from their coach who are not specialized in offer creation or friends and family. You create messages to please people, and you attract people who want to lower your price.
Not Speaking the Same Language
You need to realize sometimes it's not the offer, the issue is how you market your offer. My shift on this with my client's content attracted more clients in 2 days with me. You need to speak the same language as your dream client. Stop being vague and broad. Be super specific. What they like, what are their core desires, their habits, what they consume and create content around that. For example, my client is a nutrition consultant. One of her dream clients was she loves to eat chocolate without having gut issues. She created activational content by saying before her transformation she struggled to eat her favorite food without crying and now after doing her framework she can eat chocolate with her coffee or after her lunch.
Not Addressing Objections:
You don't address the objections of your dream clients. You educate your audience, activate them, but you don't address the objections around money, time and 'it's not possible for me.' That's why you spend time in DMs convincing people to buy your course. You need to create content around what the cost is if they are waiting. Example: I know that you will be in the same place next year if you try to figure out by yourself how to create an offer that is sitting on your link paying platform hosting because you think the issue is the offer, especially if you have huge engagement.
Launch Timing Mistake
Launching Too Soon:
The last point is launching your offer too soon. You don't know what stage your audience is in. If you have huge engagement, people signing up to your newsletter, you can start to launch your offer like my client. But if you struggle to have people liking your posts or commenting, you need to nurture your audience.
CONCLUSION
So there you have it, the exact 7 mistakes that were killing my client's course sales before we worked together. Remember at the beginning when I told you about my client who went from 0 course sales to $1K in 48 hours with less than 2K followers? She avoided every single one of these mistakes. The truth is, you think you're not enough, that maybe your clients just want to work 1-to-1, but it's not about you, it's about how you market and structure your offer, so your audience can actually align with it. Stop second-guessing yourself. You have everything you need. You just need to package it the right way for the right people at the right time.
If you found this helpful, and you want to avoid these mistakes in your own course launch, make sure to subscribe for more case studies like this one. And drop a comment below, which of these 7 mistakes have you been making? I read every single comment and I'll help you fix it.
See you soon
XOXO
