Can You Succeed Without a Specific Niche?

The Benefits of Addressing Diverse Topics for Business Growth and Client Loyalty

May 27, 2024

Welcome to Empire Exilrs Chronicle Episode 2

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In the entrepreneurial world, most coaches advocate niching down. The rationale behind this is that if you specialize in a particular field, you can command any price for your services. But what happens when you can't pinpoint your niche or wish to pivot? Are you doomed to remain in the same field out of fear of losing clients and subscribers? However, marketing has evolved, and people now seek more than just specialists in one area. The most successful coaches and brands are not necessarily niche; rather, they are diversified. We can observe this trend with companies like Apple alone.

Why Can Niches Be a Trap?

Many people choose a niche because it's quicker to develop an audience by focusing on a specific subject, such as how to lose weight. However, this often means people aren't attached to you, but to what you can offer them. You may develop a community, but it will be tied to your skills, not to you as a person.

Pivoting

The current problem is that there's a wave of coaches who want to quit or pivot, but they're blocked by what their audience expects of them. Instead of creating content to connect with people, they limit themselves to what they think their audience wants. To build a personal brand, people need to be attached to you. If you want to go from knitting to publishing a book, your followers will support you because they want to be part of your journey and share a sense of solidarity.

Fear

Those seeking to be financially free are often afraid to show their authenticity beyond their skills. It's easier to showcase what you know than to let yourself be seen as you truly are. Creating content to get likes and engagement is easy, but as soon as a piece of content is less well received, it can feel like your content is irrelevant. However, not all content provokes the same reaction. For example, when you publish content to promote an offer, you know it's going to be less attractive.

By embracing who you are and showing your true self, you can build a loyal community that supports you through any pivot or change.

The Difference Between a Niche and Addressing Multiple Topics

When we talk about a niche, we focus on a single topic, even if there are different variations of that topic. This approach may seem repetitive, but it reinforces the message across multiple communications. People appreciate this specialization, much like a plastic surgeon specializing in BBLs.

On the other hand, when you address multiple topics, you can evolve more easily. You can tackle various issues because your dream client doesn't have just one problem, but several. This allows you to create offers tailored to their diverse needs. Take Beyoncé, for example, she's done R&B, techno, and country. This enabled her to broaden her audience, including those who hadn't listened to her music before. Her audience discovered another side of her. She diversified her music catalog to gain a larger market share and more influence.

How Do You Create an Audience by Covering Multiple Subjects?

The aim is not to specialize, but rather to identify your dream client. Your dream client is yourself, six months to a year ago. What were you looking for to bring about your transformation? Here's an example: as an entrepreneurial and personal development coach, I'm interested in personal development, marketing, psychology, and fitness. So I create content that draws parallels between business development, psychology, sports, and personal development. My goal is to create a community that feels close to me and sees me as a solution to their problems.

I know that my client is facing various issues preventing them from having the business of their dreams. It's not just about marketing strategy. If my client doesn't have the life they've dreamed of, I know they're struggling to balance their personal and professional life, and they find it hard to be disciplined.

How Do I Create a Personal Brand?

The goal is to start creating content you're passionate about, whether you enjoy writing, speaking, or making videos. Your dream client will appreciate the same things. Begin by sharing what you love. You're not too old, too poor, or lacking in skills. I guarantee there are successful people without degrees and 80-year-olds who start on social networks and become financially independent. The difference is that they believed in themselves. Yes, there are people who share your values but are afraid to express what they really think. If you want to go further in creating your brand, I invite you to follow my free mini-course.

Once you've created your content and built your audience, it's time to work on your brand identity. Yes, you are a brand. What are your values? What results do you want to deliver? For instance, you might want to make healthy eating affordable for everyone. The goal is that through the various content you create, you can sell without directly selling. The brands that sell best on the Internet are those that don't talk directly about their offer, but share their values and have fun.

Conclusion

The entrepreneurial world is full of advice urging you to niche down, but is this really the best path for everyone? Diversifying your content and embracing your true self can lead to greater success and a more loyal audience. By addressing a range of topics and connecting deeply with your dream client, you can build a powerful, authentic brand. Remember, your unique journey and multifaceted interests are your greatest strengths. Embrace them, and watch your business thrive as you create meaningful connections and foster a supportive community.

What unique aspects of your personal journey and interests could you incorporate into your brand to connect more authentically with your audience?