Brand message: Discover the Art of Laser-Focused Branding

From Fluffy to Focused: The Key to Converting followers into Clients

If you don’t want to miss my article, don’t forget to follow if you want to access all my work and support my work, you can subscribe for €2.75 per week.

Your message can make or break you. I've realized that many people, myself included, struggle to articulate their message effectively to convert subscribers into customers. From working with other coaches who follow trends and use vague, fluffy, or overly general language, I've seen how their message often falls flat. You don't understand who they're talking to, and sometimes it even comes off as cult-like.

As a coach, writer, or content creator, it's crucial to have a super-clear brand message and brand identity to attract both subscribers and sales. Many people focus on branding, content strategy, or their offers (spending hours creating sales pages) but neglect the foundations, which are your brand and your message.