How to turn your 1 to 1 coaching to group coaching-membership?
Learn how to create your own membership!
One of the biggest challenges many creators and entrepreneurs face when trying to scale their business is finding ways to support more people without working more or compromising the quality of their services. A popular solution today is to create memberships or clubs to generate recurring income, relieving the pressure of starting each month from zero and allowing you to truly select the people who want personalized coaching and appreciate the privilege of working with you.
What is a membership?
A membership is a kind of private club or group coaching program that you can price anywhere from $5 to $500 per month. Members of your community join to learn, be entertained, or to feel like they belong, eliminating the sense of isolation.
Memberships can take many forms:
Educational videos
Exclusive podcasts or videos not available on your public platforms (e.g., YouTube) or articles
Exclusive artwork
Physical products
Discussion spaces
Discounts or promotions
Templates, gifts, or photos
Rituals or women circle
Recipe guides
While the educational format is the most popular, you can design your membership creatively to reflect your unique style, making it scalable. For instance, if you offer a membership priced at $47, you would need just 43 people to generate over $2,000 per month. This isn't about the number of subscribers, but about the quality of your audience—those willing to invest in your program. It's an energy exchange: you provide something valuable, and they trust you enough to pay for it.
What are the benefits and drawbacks of a membership?
Drawbacks:
It’s not for everyone. Depending on what you promise each month, you may need to come up with new topics, group coaching sessions, or discussions regularly, which can be stressful.
It’s not passive income. Like any offer, you need to promote it, talk about it, and create content to scale your business.
Retention can be tricky. Clients will come and go, so you need to understand why they leave. Is the quality of your service declining, or are you targeting the wrong audience?
You need to put in a lot of work upfront, even after the initial launch.
Attracting clients of varying levels (beginners vs. experts) can be challenging as they have different expectations. It's important to clearly define your target audience.
Benefits:
It's a scalable offer, allowing you to serve more people by creating content once that can be reused by your members whenever they need it.
You attract self-motivated individuals who come with a specific problem to solve. These are engaged people who ask questions and actively participate.
It builds a community where people feel a sense of belonging. When individuals want to change or level up, they often feel isolated. A membership connects them with others who share similar aspirations or are further along in their journey, helping them stay motivated.
It can lead to higher-priced product sales as your clients become familiar with how you work and seek more personalized advice.
You can support 10 people or 150 with a good system in place.
It creates accountability through challenges that help people achieve specific goals.
How to decide what to include in your membership?
Here are five approaches you can start to create your own membership/
1. Look at your content with the highest engagement or the most frequent questions your clients ask. You can build a membership around the fundamentals your clients need to progress to your higher-tier services.
2. Conduct market research on your competitors to see what they offer in their clubs. This can inspire you to create a version that resonates with your audience.
3. Focus on your ideal client: What are their most common questions, limiting beliefs, and doubts that you can address? Ask your audience directly to gather insights.
4. Explore existing membership platforms to see what's trending and what can be adapted to your style, reducing stress or pressure.
5. Target a long-term issue such as weight loss, hormonal regulation, leveling up, or helping creators write a book. These are problems that require ongoing support and solutions.
How to design your membership?
It’s important to have a clear customer journey, whether you're offering templates, online courses, or a combination of services. A well-thought-out strategy will help you create a content calendar to promote your offer and attract people interested in one or multiple topics, allowing them to project themselves over time. Focus on delivering excellent customer service.
How to retain members?
Here are several strategies to boost member retention:
Create challenges to keep members engaged.
Gamify the experience by offering prizes to top participants.
Offer gifts or exclusive perks.
Set up an email sequence when members unsubscribe, offering them a discount to return.
Host in-person events or retreats.
Provide co-working sessions.
Create a private Facebook, Discord, or Substack group.
Ask members what they need and deliver it.
Reward top performers.
Design a 3- or 12-month program to help members achieve long-term goals.
Conclusion
Creating your own membership is your opportunity to get creative and attract your dream clients. It's the perfect space to build a strong, engaged community, where you can develop your own unique style and share exclusive content. But remember, it takes time, especially if you're just starting out. Don’t fall into the trap of comparing yourself to others.
Your membership can also serve as a low-ticket offer that gives people a taste of how you work, setting the stage for them to invest in your higher-ticket and personalized services later on.
Thanks you to be part to inner circle.